App review prompts are now way less intrusive.

What mobile app developers need to know about Apple’s app review updates

Mobile app developers know that app reviews can make or break an app. That’s why a collective cheer went up when Apple finally made it possible to respond to user reviews. The change allows developers to respond to comments with helpful feedback. They can correct misleading or misinformed reviews, and address problems or questions. Users are notified […]

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Content creators and developers can now benefit from in-app tipping

Finally, mobile app developers can get paid in tips. Yes, really.

Mobile app developers take note: tipping just got taxed under the new App Store Review Policy. While standard in-app purchases attract a 30% tax from Apple, tipping has until now skirted this tax. Now, content creators will have to split their tipped earnings with Apple under its standard 30-70 revenue share agreement. The new arrangement was […]

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COPPA compliance is a must for kids' mobile apps.

How mobile apps that aren’t COPPA compliant could bankrupt you

In the US, mobile apps geared at kids under 13 need to comply with COPPA, or the Children’s Online Privacy Protection Act. Enacted in 2000, the law protects children’s privacy within digital spaces. It also gives parents control over what information websites and apps can obtain from children. When do mobile apps need to worry about […]

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Trends in mobile app fraud

Why mobile app fraud is freaking out users and advertisers

Mobile app fraud is out and proud. If you’re monetizing your app through ads, then it’s time to cross your fingers that the ecosystem behaves. Because with fraud on the rise, there’s always the risk that advertisers will pull the plug – destroying your revenue. And if you’re behind a fraudulent mobile app? Well, removal […]

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App users are switching to mobile gaming.

Here’s why mobile app developers think that mobile gaming is all that and more

Mobile gaming is big business for mobile app developers. The global games market is projected to reach $108.9 billion this year, with mobile accounting for 42%. By 2020, mobile will represent half of the gaming market. Let’s take a look at some of the mobile gaming trends – and what these might mean for developers. What […]

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Rewarded video can be used by mobile app developers to drive revenue.

Mobile app developers say hi to rewarded video and bye to banner ads

Mobile app developers are often asked the best way to monetize an app. For free apps, ads are often the way to go. Mobile video ads, and especially rewarded video, are a great way to drive conversions and get ad revenue. What’s rewarded video? It’s a video users watch in return for bonus content or digital currency […]

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Mobile app shopping is on the rise.

These trends in mobile app spending may surprise you

Mobile app impulse purchasing is on the rise. In 2016, the average user spent $40 on mobile apps and in-app purchases – up from $35 the previous year. That number might not seem like a huge amount, but it was enough to propel App Store sales well above the billion dollar mark. So who’s doing […]

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Mobile app developer tip: avoid battery drain

Is your mobile app developer a serial battery killer?

Energy efficiency doesn’t just apply to automotive and appliance manufacturers. Part of being a good mobile app developer is building apps that don’t demand too much of your phone’s resources – and battery life. A quick look at your phone’s battery settings will show you which mobile apps are the most energy demanding. Location tracking, notifications and image-heavy apps […]

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How gamification can drive engagement for mobile apps

Gamification, or how to build mobile apps users can’t put down

Humans are competitive and reward-driven by nature. Give us a leaderboard, a goal to reach or the possibility of a prize, and we’re there. No wonder gamification drives engagement across mobile apps. If you’re not familiar with gamification, it’s basically taking elements of game playing and putting them into an app. The result is an app […]

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Mobile developers on Geolocation: why are my apps stalking me?

Ask the mobile developers: Why are my mobile apps stalking me?

As mobile developers we watched with interest as Uber made news for tracking users even after they’d deleted its app. While a deleted app can no longer track users’ whereabouts, a process called “tagging” lets developers see the apps on a phone and the most recent wifi network it has connected to. Uber got a slap […]

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