Texas app startup: why qualitative data matters

Is your Texas app startup forgetting about qualitative analytics?

If you want your Texas app startup to succeed you need to listen to your customers. But while it’s tempting to fire up that analytics screen and start crunching the numbers, too often this approach means skipping hearing from your users themselves. We get it: quantitative data is easy to collect and analyze. But without […]

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Diffusion of innovation for your Texas mobile app startup

How to encourage adoption of your Texas mobile app startup

Chances are you have a marketing plan for your Texas mobile app startup – and an exit strategy for when you hit it big. But going viral or topping the App Store charts isn’t just about haplessly throwing a bunch of advertising money around. Unless you want to burn through your bootstrapping funds or your […]

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Launching a Texas mobile app startup in a crowded space

Launching your Texas mobile app startup into a crowded vertical

You have a great idea for a Texas mobile app startup, but someone has got there before you. In fact, you’re moving into a crowded vertical or niche. So where to from here? Should you go back to the drawing board, pivot or push ahead? Here’s what to do if your startup space is brimming […]

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Budgeting for your Texas mobile app startup

Budgeting for your Texas mobile app startup

You’ve got a brilliant mobile app startup idea that’s passed your market validation test with flying colors. Now you’re ready to bring it to life. But before you do, you’ll want to sit down and define your budget (and your business plan). Here are a few things to consider along the way. Why does the […]

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How to build a Texas mobile app startup that will go the distance.

How to build a Texas mobile app startup that will go the distance

We’ve all read those “it was great while it lasted” posts from startups that didn’t quite make it. Perhaps they launched but couldn’t turn a profit, or didn’t even get to launch stage. Either way, everyone loses – the company, the investors and the customers. Don’t put yourself in that position. Here’s how to build […]

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ICOs and Texas startups.

Texas startups and ICOs: what’s the deal?

Most commonly Texas startups fund their growth through bootstrapping or venture capital investment (or a profitable product!). But with the ever-increasing interest in cryptocurrency we’ve been seeing more startups turning to ICOs (initial coin offerings) as a way to shore up their finances. So what exactly is an ICO, and why would Texas startups consider […]

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Validate your mobile app startup idea

How to validate your mobile app startup idea

So you have a brilliant mobile app startup idea you can’t wait to build. But whether you actually should depends on whether you can validate your idea. What do we mean by that? Basically, it’s whether your intended audience needs your app – and will pay to use it. If they won’t, your app won’t […]

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Financial tips for your mobile app startup in texas

Show me the money: money tips for your mobile app startup

So you’re an entrepreneur thinking about launching a mobile app startup in Texas. Good job! We’ve spoken before about how Texas is the place to be for both startups and enterprise, so you’re on to a winner. However, before you set up shop or commission your mobile app, take some time to consider the financial […]

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7 reasons to launch a startup in Dallas, Texas.

7 reasons to launch a startup in Dallas, Texas

Considering launching a startup in Dallas, Texas? Good thinking. When it comes to startups, Silicon Valley gets most of the love (and media coverage). But Texas is boomtown for startups of all types. Houston, Austin and our hometown of Dallas are all well-known for being tech-forward and business friendly. And that’s only increasing. 1 DFW […]

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Why most mobile app startups fail

Most mobile app startups fail. Don’t let yours be one of them.

Mobile app startups are highly represented among the booming startup scene. But for every 10x “unicorn”, there are thousands of startups that don’t make the grade. Of these, some grow but fail to become profitable. Others struggle with growth and demand. And plenty more fail to even get off the ground. Here are the main […]

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