Recruit well to knock your mobile app user research out of the park

Every mobile app has something in common: they’re made for people. You wouldn’t build a house without thinking about how people live. So don’t build a mobile app without thinking about how people will use it. Mobile apps don’t begin with coding. They begin with research, and lots of it. One crucial component is user […]

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Touchtap 2.0: introducing our app development studio’s new look!

Touchtap continues to grow and evolve, and our branding is keeping pace. Today we’re proud to unveil our updated logo and wordmark.   We’ve retained our iconic Touchtap blue and our friendly sans serif type, but we’re looking to the future with an updated logo that reflects the multiplicity of ways we engage with apps […]

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App developer job glossary: who does what?

So you’re building a mobile app and you’ve got an app developer (us, maybe?) lined up. But while you’ll typically have one point of contact for the job, there are plenty of others working behind the scenes to get your app built. Let’s take a look at some of the job titles you’ll come across […]

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The mobile app development terms you need to know

So you’re building a mobile app, but you don’t speak tech jargon. But don’t worry – we’ve got you covered. Here are some of the key terms, acronyms and phrases you’ll probably come across. Agile development Sounds nimble, doesn’t it? Agile is a type of software development methodology. Note: it’s a project management approach, not […]

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What marketing collateral does your mobile app need?

You’ve designed, built and launched your mobile app. Now (or ideally concurrently) comes the marketing side of things. Getting your app out there is one thing, but getting the word out is another entirely. To ensure that your mobile app makes a splash over the long-term, you need to ensure that it’s supported by a […]

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How to make your mobile app development experience utterly painless

So you’ve got an idea for an app and you’re ready to approach a mobile app development studio (like us!). Whether you’ve built an app before or this is your first try, you want things to move as seamlessly as possible. Here are our tips for making the process pain-free and positive for everyone involved. […]

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Post-app support is what your mobile app needs to fly

You’ve built and launched your mobile app. Now all you need to do is sit back and watch the downloads climb. Right? Not so fast. Apps are a bit like cars: they need regular maintenance and upkeep to make sure that they’re still safe to be on the road. Especially when the “roads” of the […]

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How DFW mobile app developers can build for retention

How mobile app developers can build for retention

Mobile app developers are all too aware that if you build it, they may come…but they might not stick around. While acquisition stats might keep marketers happy, the real story is in the retention stats. On average, 24% of users use an app once before abandoning it. That means basically a quarter of all app […]

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Dark mode and mobile apps

Welcome to the dark side: Dark Mode and mobile apps

Gazing at the bright white light of mobile apps isn’t exactly zen. In fact, it may even lead to retinal damage, the largest cause of central blindness. Ultra-bright LEDs emit light with short wavelengths – a type of visible radiation that can damage eyes. The degree of damage can vary depending on closeness, duration and […]

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Can your mobile app beat pen and paper?

Can your mobile app compete with pen and paper?

There are probably a bunch of things you love about your favorite mobile app. But one of them is bound to be that it’s easier than performing a given task with pen and paper. The “pen and paper” test is about the most basic test an app needs to pass to be of value. Sounds […]

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