Texas app startup: why qualitative data matters

Is your Texas app startup forgetting about qualitative analytics?

If you want your Texas app startup to succeed you need to listen to your customers. But while it’s tempting to fire up that analytics screen and start crunching the numbers, too often this approach means skipping hearing from your users themselves. We get it: quantitative data is easy to collect and analyze. But without […]

Read More
Budgeting for your Texas mobile app startup

Budgeting for your Texas mobile app startup

You’ve got a brilliant mobile app startup idea that’s passed your market validation test with flying colors. Now you’re ready to bring it to life. But before you do, you’ll want to sit down and define your budget (and your business plan). Here are a few things to consider along the way. Why does the […]

Read More
Financial tips for your mobile app startup in texas

Show me the money: money tips for your mobile app startup

So you’re an entrepreneur thinking about launching a mobile app startup in Texas. Good job! We’ve spoken before about how Texas is the place to be for both startups and enterprise, so you’re on to a winner. However, before you set up shop or commission your mobile app, take some time to consider the financial […]

Read More
7 reasons to launch a startup in Dallas, Texas.

7 reasons to launch a startup in Dallas, Texas

Considering launching a startup in Dallas, Texas? Good thinking. When it comes to startups, Silicon Valley gets most of the love (and media coverage). But Texas is boomtown for startups of all types. Houston, Austin and our hometown of Dallas are all well-known for being tech-forward and business friendly. And that’s only increasing. 1 DFW […]

Read More
Why most mobile app startups fail

Most mobile app startups fail. Don’t let yours be one of them.

Mobile app startups are highly represented among the booming startup scene. But for every 10x “unicorn”, there are thousands of startups that don’t make the grade. Of these, some grow but fail to become profitable. Others struggle with growth and demand. And plenty more fail to even get off the ground. Here are the main […]

Read More

Capturing feedback for your mobile app

Gathering and implementing feedback is essential to the ongoing success of your mobile app. We’ve spoken before about conducting user research and testing. But what about once your mobile app is out there in the wild? There are a number of ways you can capture user feedback that you can use to guide future releases […]

Read More

Recruit well to knock your mobile app user research out of the park

Every mobile app has something in common: they’re made for people. You wouldn’t build a house without thinking about how people live. So don’t build a mobile app without thinking about how people will use it. Mobile apps don’t begin with coding. They begin with research, and lots of it. One crucial component is user […]

Read More

Designing voice user interfaces for your mobile app

The growth of virtual assistants and smart speakers has ushered in a new era of voice-controlled devices. Just as graphical interfaces require a certain UX/UI design language, so does voice input. Voice user interfaces (VUI) requires an understanding of natural language as well as context. Mobile app users expect to be able to provide an […]

Read More

How often should you update your mobile app?

Your mobile app is built and launched. But you can’t just set it and forget it. Just like a car, your mobile app needs regular maintenance and updates. A regularly maintained app is robust and stable. Plus new features are a great way to draw new users while encouraging existing users to keep coming back. […]

Read More

Design hacks to make your mobile app more user friendly

An accessible mobile app benefits all users. Because consciously designing for people with visual, hearing or mobility conditions means designing for usability. And when you take the time to truly think through the simplest, most efficient way to solve a problem, your app will be all the better for it. Here are some accessibility-themed design […]

Read More