Mobile app error messages: the good, the bad and the ugly

Mobile app error messages: the good, the bad and the ugly

No matter how intuitive your product, mobile app error messages are a must. They let a user know if they’ve mistyped, misunderstood or taken an unanticipated action. Mobile app error messages arise when your user is experiencing some sort of friction in your app. Resolving that friction is a must. You want to let the […]

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Why micro apps are the next big thing

Are micro apps the new big thing?

Micro apps are the real MVP. And by MVP we mean minimum viable product. Because micro apps are pretty much what they sound like. They’re small apps that do just one thing. They’re simple, specific and easy to use, with highly targeted functionality. Take your favorite banking app. It probably has loads of features – […]

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Texas app startup: why qualitative data matters

Is your Texas app startup forgetting about qualitative analytics?

If you want your Texas app startup to succeed you need to listen to your customers. But while it’s tempting to fire up that analytics screen and start crunching the numbers, too often this approach means skipping hearing from your users themselves. We get it: quantitative data is easy to collect and analyze. But without […]

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